Adani Digital Consumer Business

"Building an Integrated Apps Ecosystem for Finance, Travel, Home, and Lifestyle Services"

Project Timeline

Jan 2021 – Sep 2022

Status

Delivered

Role

Founding Team | Product Strategy + UX

01. OVERVIEW

The Adani Digital Consumer Business was envisioned as an Integrated Apps Ecosystem, bringing together multiple consumer services into a cohesive, seamless digital experience. Instead of a single super app, we developed a suite of interconnected apps, each focusing on a specific domain—finance, travel, home, and lifestyle—while remaining interconnected through a centralized data layer, loyalty system, and AI-powered personalization. The initiative aimed to leverage digital strategy to create new consumer offerings, enhance brand visibility, and establish a direct connection with consumers—an area where Adani had limited presence.

02. THE CHALLENGE

KEY PROBLEM STATEMENT

How can Adani create as scalable digital ecosystem that offers high-value consumer services, builds direct engagement, and enhances brand visibility in the digital consumer market?

No Direct Consumer Touchpoint

Adani’s legacy lies in infrastructure and B2B domains—with limited digital interaction with individual consumers.

Untapped Growth Opportunity

Fintech, travel, and lifestyle demand is rising—but no single platform strategy currently captures that potential.

Fragmented Service Experiences

Consumer-facing services are disconnected across business units, creating inconsistent user journeys

Limited Brand Visibility

While well-known in industrial sectors, Adani lacked presence in the consumer's digital imagination.

03. RESEARCH AND KEY FINDINGS*

User Personas and Behavioural Analysis:

Defined three core user archetypes: Frequent Travelers, Financially Conscious Users, and Home Enthusiasts.
Mapped omnichannel experiences to optimize cross-vertical engagement.

Data-Driven Insights:

Conducted user research across travel, finance, and home verticals to identify behavioral overlaps.
Analyzed customer pain points in fragmented digital experiences and lack of personalization.

Competitive Analysis

Studied global super apps and best practices to inform an India-centric approach to digital consumer ecosystems.

04. AN INTEGRATED APPS ECOSYSTEM

Instead of a single super app, the Adani Digital Consumer Business was designed as an integrated ecosystem where multiple apps connect through a common backend infrastructure, providing a seamless consumer experience.

Each app operates independently but shares user data, rewards, and cross-app interactions to create a personalized and connected experience.

Travel – Adani Travel & Mobility

Travel vertical in the Adani Integrated Apps Ecosystem was built to offer end-to-end mobility services that cover every touchpoint of a traveler’s journey. From flight bookings to in-airport experiences, this module integrates multi-modal transport, accommodation, airport services, and smart mobility solutions—all through a unified, intuitive experience.

Multi-Modal Transport Bookings

Hotel Reservations & Concierge

Smart Airport & Real-Time Navigation

Finance – Adani Pay & Fintech Services

Finance module of the ecosystem focused on enabling seamless, intelligent, and inclusive financial services for consumers. It brought together payments, personal finance, lending, and insurance into one cohesive digital experience.

AI-Driven Personal Finance

Unified Digital Payments

Lending & Insurance

Home & Lifestyle - Smart Living & Retail

The Home & Lifestyle vertical of the Adani Integrated Apps Ecosystem was crafted to enhance everyday living through personalized retail experiences, smart energy usage, and premium lifestyle services. It connects physical and digital touchpoints across retail, energy, smart home solutions, and curated experiences—offering consumers control, convenience, and exclusivity through one seamless interface.

Personalized Retail & Duty-Free Shopping

Premium Lifestyle & Event Booking

Smart Energy & Connected Living

05. STRATEGIC PROCESS & EXECUTION

Mapping Adani’s Consumer Business Potential

Connected Businesses

Identified all businesses connected with consumers, either directly or indirectly.

Digital Readiness

Assessed digital readiness & opportunities within different verticals.

High-Impact Areas

Defined high-impact areas where digital transformation could create new revenue streams.

Theme-Based Service Offering Development

Cross-Service Integration

Scalable digital infrastructure

Data-driven personalization

Designing the Integrated Digital Ecosystem

Interconnected Apps

AI Powered Personalization

06. THE ADANI ONE APP

The Adani Digital Consumer Ecosystem isn't just a vision.
It’s live, loved, and scaling across India — with apps already available on iOS and Android platforms.