NEWZZIT
NEWZZIT
“Not just the news. The debate. The emotion. The ripple. The revolution.”
“Not just the news. The debate. The emotion. The ripple. The revolution.”
Project Timeline
Project Timeline
Project Timeline
Jan 2023 - July 2023
Jan 2023 - July 2023
Jan 2023 - July 2023
Status
Status
Status
Delivered
Delivered
Delivered
Role
Role
Role
Product Strategy, User Experience Design
Product Strategy, User Experience Design
Product Strategy, User Experience Design
01 OVERVIEW
01 OVERVIEW
Newzzit is not just a news platform. It’s a new social operating system for journalism.
Built for a generation raised on speed, scroll, and skepticism —
Newzzit delivers fact-first short video news, around which opinions, debates, and creator reactions swirl.
The mission: Ground every conversation in truth. Amplify every voice around it.
Newzzit is not just a news platform. It’s a new social operating system for journalism.
Built for a generation raised on speed, scroll, and skepticism —
Newzzit delivers fact-first short video news, around which opinions, debates, and creator reactions swirl.
The mission: Ground every conversation in truth. Amplify every voice around it.
02. PROBLEM
02. PROBLEM
Today’s digital media landscape suffers from
Today’s digital media landscape suffers from
Publisher-Centric Narratives
News is often shaped by editorial bias rather than grounded in objective facts.
News is often shaped by editorial bias rather than grounded in objective facts.
Scattered User Attention
Audiences are forced to hop across Twitter, Instagram, aggregators, and TV to understand a single event.
Audiences are forced to hop across Twitter, Instagram, aggregators, and TV to understand a single event.
Low Trust in Media
Audiences increasingly distrust traditional media houses.
Audiences increasingly distrust traditional media houses.
Unengaging Digital News
Linear formats, static pages, and passive consumption dominate.
Linear formats, static pages, and passive consumption dominate.
Lack of True Interaction
No platforms allow real-time opinion debates anchored around factual news
No platforms allow real-time opinion debates anchored around factual news
Unanchored Opinion Networks
Social media opinions often drift from verified facts, fueling misinformation and fragmenting discourse.
Social media opinions often drift from verified facts, fueling misinformation and fragmenting discourse.
03. GOAL - REBUILDING THE NEWS EXPERIENCE
03. GOAL - REBUILDING THE NEWS EXPERIENCE
Building a platform where verified facts meet powerful voices — designed for trust, speed, and societal dialogue.
Building a platform where verified facts meet powerful voices — designed for trust, speed, and societal dialogue.
Fact-First Journalism
Fact-First Journalism
Separate news reporting from opinion making by design.
Separate news reporting from opinion making by design.
Video-First Experience
Video-First Experience
Deliver news in 15–20 second factual video cards.
Deliver news in 15–20 second factual video cards.
Social Layer for News
Social Layer for News
Allow users to post opinions, memes, video reactions, and debates anchored around facts
Allow users to post opinions, memes, video reactions, and debates anchored around facts
Platform of Platforms
Platform of Platforms
Let a million news creators create independent channels.
Let a million news creators create independent channels.
Engagement at the Core
Engagement at the Core
Virality, community building, and opinion sharing centered on credibility.
Virality, community building, and opinion sharing centered on credibility.
04. IDEATION AND DESIGN
04. IDEATION AND DESIGN
Brainstorming & Core Concept Evolution
Brainstorming & Core Concept Evolution
Stakeholder Workshops
Stakeholder Workshops
Competitor Analysis
Competitor Analysis
Trend
Analysis
Trend
Analysis
The breakthrough came from deep listening,
mapping patterns, and decoding user behaviour
The breakthrough came from deep listening,
mapping patterns, and decoding user behaviour
News must evolve into dynamic, participatory ecosystem
News must evolve into dynamic, participatory ecosystem
News as Short Videos
News as Short
Videos
Opinions Organised Around facts
Opinions Organised Around facts
Creator Economy Mets Journalism
Creator Economy Mets Journalism
This Formed the foundation of Newzzit
This Formed the foundation of Newzzit
Information Architecture & Experience Flows
05. EXPERIENCE FLOWS AND PROTOTYPE
We started building experience around 3 user flows
News Factory
(Core Team)
Opinion Makers
(Journalists, Influencers)
Citizens
(Public)
Facts into 15-20s Video
Visual Opinion Layer
React, Debate, Share
Infinite Scroll "Topic Cards"
Organised by Interest
Creator Dashboard
for Posting Video Opinion
User Engagement Modules
Comment Reactions, Debates, Shares
A living, breathing architecture - where every fact sparks interaction
Wireframes & Early Prototypes
Foundational Design Decisions Driven by Human Behavior, Content Format Evolution, and The Psychology of Debate.
Deliver News in Snackable Short Videos
WHY IT MATTERS
Attention spans are shrinking. Gen Z and mobile users prefer quick, scrollable, visual content over long reads.
DESIGN MOVE
15–30 second vertical fact videos replace articles. Auto-captions and swipe navigation mirror social media behavior, increasing retention and completion rates.
Design Trust
Into the
Interface
WHY IT MATTERS
People struggle to distinguish fact from opinion. That kills trust.
DESIGN MOVE
Every fact has badges, source overlays, and credibility scores. Users can tap to trace the origin and verification status, building instant transparency.
Let Debates Feel Real, Not Toxic
WHY IT MATTERS
Linear threads flatten nuance. Real debate is multidimensional and expressive.
DESIGN MOVE
Use radial video reactions orbiting news. Each reaction finds its space.
Reactions Should Create Ripples
WHY IT MATTERS
Linear comment threads feel chaotic, impersonal, and toxic. Debate should feel multidimensional and alive.
DESIGN MOVE
Users post short video reactions in a radial “ripple” layout orbiting the fact. This creates a dynamic, emotion-rich debate ecosystem rather than flat arguments.
Design Foundations
05. EXPERIENCE FLOWS AND PROTOTYPE
Information Architecture & Experience Flows
05. EXPERIENCE FLOWS AND PROTOTYPE
We started building experience around 3 user flows
News Factory
(Core Team)
Opinion Makers
(Journalists, Influencers)
Citizens
(Public)
Facts into 15-20s Video
Visual Opinion Layer
React, Debate, Share
Infinite Scroll "Topic Cards"
Organised by Interest
Creator Dashboard
for Posting Video Opinion
User Engagement Modules
Comment Reactions, Debates, Shares
A living, breathing architecture - where every fact sparks interaction
Wireframes & Early Prototypes
Design Foundations
Human Behavior, Content Format Evolution, and The Psychology of Debate.
Deliver News in Snackable Short Videos
WHY IT MATTERS
Attention spans are shrinking. Gen Z and mobile users prefer quick, scrollable, visual content over long reads.
DESIGN MOVE
15–30 second vertical fact videos replace articles. Auto-captions and swipe navigation mirror social media behavior, increasing retention and completion rates.
Design Trust Into the Interface
WHY IT MATTERS
People struggle to distinguish fact from opinion. That kills trust.
DESIGN MOVE
Every fact has badges, source overlays, and credibility scores. Users can tap to trace the origin and verification status, building instant transparency.
Let Debates Feel Real, Not Toxic
WHY IT MATTERS
Linear threads flatten nuance. Real debate is multidimensional and expressive.
DESIGN MOVE
Use radial video reactions orbiting news. Each reaction finds its space.
Reactions Should Create Ripples
WHY IT MATTERS
Linear comment threads feel chaotic, impersonal, and toxic. Debate should feel multidimensional and alive.
DESIGN MOVE
Users post short video reactions in a radial “ripple” layout orbiting the fact. This creates a dynamic, emotion-rich debate ecosystem rather than flat arguments.
06. EARLY FEEDBACK
06. EARLY FEEDBACK
We conducted beta testing with over 75 users across three key segments
We conducted beta testing with over 75 users across three key segments
Journalists
to evaluate factual integrity and editorial control
to evaluate factual integrity and editorial control
Influencers
to test opinion-sharing and virality features
to test opinion-sharing and virality features
Students
to assess usability, clarity, and engagement
to assess usability, clarity, and engagement
Key Insights & Observations
Key Insights & Observations
Viral sharing loops were a hit
|
|
Short factual videos = high engagement
Users loved 15–20s info cards. Most watched >8 cards per session. |
Users loved 15–20s info cards. Most watched >8 cards per session. |
Trust was improved by visual separation
Many praised the clear divide between news and reactions.
Many praised the clear divide between news and reactions.
Influencers wanted tagging control
Opinion creators requested custom tag/category features to shape visibility. |
Opinion creators requested custom tag/category features to shape visibility. |
Topic Personalization Increases Stickiness
Testers who followed specific topics spent more time on the platform, validating the need for personalized, interest-based topic feeds.
Testers who followed specific topics spent more time on the platform, validating the need for personalized, interest-based topic feeds.
Opinion Creation Needs Frictionless UX
Testers found the video opinion flow too complex, prompting us to streamline it with fewer steps, draft-saving, and direct camera access.
Testers found the video opinion flow too complex, prompting us to streamline it with fewer steps, draft-saving, and direct camera access.
07. FINAL PLATFORM DESIGN
07. FINAL PLATFORM DESIGN
Short Video Verified News Factory
Fact-First News Cards
Watch diverse video opinions orbiting each news card
Watch diverse video opinions orbiting each news card
Start one-on-one or group chats to discuss news and opinions securely, away from the public ripple
Start one-on-one or group chats to discuss news and opinions securely, away from the public ripple
Infinite social-circle expansion around every news event
Infinite social-circle expansion around every news event
A marketplace for journalists, influencers, citizen reporters
A marketplace for journalists, influencers, citizen reporters
08. WHAT NEWZZIT REPRESENTS
08. WHAT NEWZZIT REPRESENTS
A new model for media that is inclusive, real-time, and emotionally intelligent
A new model for media that is inclusive, real-time, and emotionally intelligent
A product where creators become curators, and users become contributors
A product where creators become curators, and users become contributors
A signal that the future of truth isn’t silence or shouting—it’s structured, visible dialogue
A signal that the future of truth isn’t silence or shouting—it’s structured, visible dialogue